BevZ is a cannabis brand that sells THC infused, instant coffee, tea, and sugar. Sean Garschi and I were approached by the company with nothing more than products to sell. Our task was to develop a brand name, visual identity, product naming, and packaging to get them market ready.
Through workshopping with the client and survey testing, we created the “California Coast” brand territory. A colorful and vibrant aesthetic that embraces energy and motion. Think of a sunny beach day with friends on the California coast.