IDENTITY
WIP packaging
Process and Scrapped Direction
BevZ
BevZ is a cannabis brand that sells THC infused, instant coffee, tea, and sugar. Sean Garschi and I were tasked with developing a brand name, visual identity, product naming, and packaging to get them market ready. Through workshopping with the client and survey testing, we created the “California Coast” brand territory. A colorful and vibrant aesthetic that embraces energy and motion. Think of a sunny beach day with friends on the California coast.
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