Black Owl Hemp Clinic is a Kentucky based CBD company dedicated to providing its customers with the highest quality, all organic CBD products. I was approached by Black Owl from the very beginning of their business development to create a brand identity around their vision.
I created a series of brand workshops to dive deeper into their values and overall vision as a business which set the foundation for the visual style. The visual style draws inspiration from the sharp, sophisticated, and elegant features of hemp plants and owls.
I currently play a brand consultant and lead designer role in the business that includes developing messaging, strategy, visual identity assets, and packaging on an ongoing basis.