Blue Forty

Blue Forty is a multidisciplinary architecture firm based in Bend, Oregon providing architectural design to custom furniture to academic research. The name Blue Forty is a nod to the way that founder Alex Collins was raised and began to hone his craft by clocking in to his “blue collar 40” at his family’s multi-generational Heating and Air Conditioning business. Blue Forty approached me in need of a visual identity to represent their company origins, connectedness to the outdoors, and desire to distinguish themselves from big name firms’ Helvetica using logos that have become the industry standard.