Blue Forty

Blue Forty is a full-service architectural firm with projects ranging from small scale product to urban scale infrastructure. Blue Forty strives to create a truly cross-disciplinary firm that expands the boundary of architecture to include the objects we place in our buildings and the words written about our environments that push us to design healthier, higher performing places. Partnering with Ralph Buenconsejo—we created a brand identity that represented their work hard, play hard attitude and separated them from the industry standard. The logo is inspired by a blue collar worker’s name stitched on classic work shirts. The websites embodies playfulness and professionalism with motion and easy to navigate UX.