Anheuser-Busch

Cerveza Montejo is an Anheuser-Busch beer who's brand differs from their traditional brews like Budweiser. Montejo is rebellious and unapologetically challenges the status quo. Anheuser-Busch brought me on the team to create an event in collaboration with pro skater, Boo Johnson, that’d connect their brand to its target demographic of movers and shakers in Los Angeles countercultures. The role included event creative direction, designing graphic assets and painting live at the party. You toss a few kids that grew up on skateboarding, graffiti, and music into a room, add a little beer, build a few ramps, and this is what you get.

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